A few days ago, I stumbled upon Chris Crum’s article talking about a blogpost from Google’s Matt Cutts.
Strange story… about a marketer who sent Cutts an offer for “content marketing”… meaning guest blogging for SEO and – for money.
As you may notice, content marketing has more than one meaning. But that’s just how some marketers use content marketing and guest blogging for SEO purposes.
Do you do guest blogging for SEO?
Then please stop doing it.
Over the time, Matt Cutts created more than one video warning bloggers about overusing that strategy to get more links to improve rankings. Watch the latest video messages here:
Well, that’s not what Google wants marketers do. More than that, this kind of content marketing violates Google’s Terms. No wonder that Matt Cutts said about guest blogging:
“Stick a fork in it: guest blogging is done;
it’s just gotten too spammy.”
At the moment, Google still loves guest blogging for branding and building authority. But not spammy, paid guest posts on other sites.
If you do guest blogging be careful how you do it.
Also, be careful when you’re offered software to automate guest blogging. The newest one is 3 days old and from a well-known software developer and marketer. I’ve bought some of his products for my own business and for sure, the newest tool is a great one as well.
However, no one knows what Google’s plans are and when they start changing algorithms again or releasing some more “animals”. Therefore, I prefer to stay away from guest blogging for SEO as well as from the software handling all that. Although, I have to admit it’s hard to keep away my fingers from the BUY-button…
P. S. Just in case you want to read the original blogpost on Matt’s blog, click here.