Tag Archives: online business

Social Media For Your Online Business

When you think about social media, what comes to your mind first? Facebook? Twitter? Pinterest? LinkedIn? Perhaps even Google+?
Ok, they are the most frequently used ones but there are many more.

Why to use social media
for your online business?

People like doing business with someone they know, like  and trust.
Your presence on social media platforms can help easily build up
authority and/or branding. You and/or your company will get
noticed on the Internet much faster than  by using a simple
website only. That gives you the opportunity to reach out to
a bigger audience – and marketing to them can be very profitable.

Also, for many people testimonials are aka “social proof” for
seriousness and expertise, they can help gain trust. By joining
social networks and putting some serious work in your social
presence, you can easily get great testimonials and climb up
in the range of experts. Notice that I’m not talking about how
reliable these testimonials are nor about how easily you can
modify them…

Oh yes, and that reminds me of the amount of likes and shares.
There are many reasons not to rely too much on them, other
criteria are much more important (hint: engagement).
We’ve all learned already that a huge list of friends or followers
does not necessarily mean a good business…

Not sure about what other social media networks will be doing,
but Facebook is moving more and more to paid advertising.
That means you can get lots of likes by setting up well-targeted ads.
If you follow the latest updates you’ll see that you can reach way less of your followers than you could a few months before…

According to Facebook, text updates on fanpages and business
pages will be devaluated. They massively support now enhanced
calls to action in the newsfeed ads.  Also, sponsored stories will
go away by April this year.

What does all that mean for you and for all of us using social media?  Simply put, more work. We’ll have to post more often at different times of the day to reach our entire audience. And we’ll need to
invest even more work and time in our updates to engage our audience.

You may say now that’s all okay, but… Does it make sense to use social media for my small business online? And how to get everything done when the day has 24 hours only?!

Absolutely, it does make sense to use social media for your online business.

To me, time is the biggest issue when it comes to using social media for small online businesses. Unless they outsource the work, they cannot keep up with all the changes in the “social arena”. But even outsourcing can become a serious issue: it can be difficult to find the right people to do the job (hint: Fiverr may or may not be the right choice), and in plus, outsourcing costs money. And usually, small online businesses are built on a shoestring budget…

To wrap it up, let me ask you –
and I’d be really happy to hear from you:

  1. do you use social media for your online business, and if so,
  2. how much time per day do you spend on your primary
    social network?

What Is The Biggest Issue When You Start A Business Online?

So what do YOU think, what IS the biggest issue when you start a business online?

No, I’m not talking about those make money fast schemes you still find everywhere on the internet. Or about all those loopholes and strategies that show you real people making money from day  one.

What I’m talking about is a real online business. And that’s much more than setting up a new website with some curated content, be it a video or a re-used article, monetized with more or less related ads.
A real online business can feed you for years if you put in some effort and stop messing around with all those “shiny objects” promising fast cash.

What is the biggest issue when you start a business online

© Frg | Dreamstime Stock Photos & Stock Free Images

Oooops… here they are… those bad words. Shiny objects.
You probably get tons of emails with great offers, interesting offers, about things you think you’ll need for your online business. I used to get many of them. And you know what my biggest mistake was?

I thought I would need all those things upfront (software, courses, trainings, webinars, etc.) to get started with my business on the net.

But you know what? Reality has proven me wrong. I’ve rarely found the time to learn, understand and implement them in my own business. When I was ready to start using them they either were already outdated or Google changed his algorithm again, Facebook changed the rules, LinkedIn, Pinterest… you know what I mean, right?

So today I would say shiny objects are the biggest issue when you start a business online and also the number one reason why so many people fail with and give up their online businesses. And here is why:

What ever software, course or training you buy, you need time

  • to learn how they work,
  • to understand the strategy behind
    and more importantly,
  • you need time to implement and apply them
    (if you ever get there to understand how to
    make them work for your own small business…)

You spend a lot of money on these things trying to keep up with the development and stay up to date. But you have them only sitting on your hard drive, doing nothing.

Shiny objects distract and make you feel overwhelmed and the more of them you own the harder it gets to focus on your plan and follow your own path.

So what is the way out? It is really, really simple.
Change the way you think about your business. Make a plan first.

You don’t need every new plugin, every new software and there is
no need to jump on every new course. What you really need to get started with your online business is a plan that you can put to action.

  • Define and map out what exactly your business is about.
  •  Define your goals and the steps how to achieve them.
  • Find a strategy to follow, make a plan.
  • Check what you already know (your skills) and what you already have on your hard drive (plugins, software, graphics, courses, trainings) and find out what else you need to get started with your business.
  •  Say goodbye to all those wonderful shiny objects.

Remember that many, many of them are not even new on the market, they may have already been around for quite some time and by the time you get the chance to put your hands on them, the seller(s) may have already made serious money with them on the internet…

Would you agree that the “shiny object syndrome” is the biggest issue when you start a business online? Leave a comment!