Do you remember all the Panda and Penguin updates, Hummingbird and Google’s other attempts to force marketers come up with quality content and real value on their sites to get ranked? Now, if you’ve asked yourself how does content marketing fit in there and why some experts say that marketing content of value is still awesome… here are 3 good reasons to use content marketing:
Quality content marketing
2. Helps you get ranked faster
3. Keeps you safe from Google’s “animal farm” and other search engine updates
Building up authority and trust with quality content marketing
The Wild West on the internet has gone for good, technology has improved. Also, users have become more educated and their expectations have increased. They want to find the best and most reliable information in the shortest amount of time. It got harder to build up trust and engage a site’s visitors, even when using quality content marketing. A beautiful site with a video and some content on it, directing people to a fancy “buy button” it’s not enough to build up trust. If you’re a “no-name” on the Internet you’ll face hard times because people trust and buy from those they know and accept as an authority in a certain niche. Marketing with quality content that provides a real solution to a specific problem is something people are looking for – no matter what niche you are in – and helps you become an authority whom people know, like and trust.
Gain online visibility easier and get ranked faster – with fresh, unique content
Not too long ago, finding some loopholes and creating small pieces of software to benefit from them was really “en vogue” and helped to get ranked faster. You may have seen some of these videos: These days, trying to cheat Google and the other search engines does not help anymore to get better rankings. Fresh, unique content which leads to a positive user experience, really does. Eventually, this is great news for all those who have valuable content to share, helping them to gain online visibility easier than ever.
Marketing with content of value will help you stay safe and independent from search engine updates
Quality content marketing that provides value to your site’s visitors will always be engaging and helpful to get better rankings. More than that, marketing with content of value will keep you safe from Google’s, Bing’s, Yahoo’s and all the other search engines’ updates. So if you put some work in your articles and videos you’ll get rankings that last, making your site safe and independent from algorithm changes and other search engine updates. Was this article helpful? Please like it and follow my blog – thank you!