So what do YOU think, what IS the biggest issue when you start a business online?
No, I’m not talking about those make money fast schemes you still find everywhere on the internet. Or about all those loopholes and strategies that show you real people making money from day one.
What I’m talking about is a real online business. And that’s much more than setting up a new website with some curated content, be it a video or a re-used article, monetized with more or less related ads.
A real online business can feed you for years if you put in some effort and stop messing around with all those “shiny objects” promising fast cash.
Oooops… here they are… those bad words. Shiny objects.
You probably get tons of emails with great offers, interesting offers, about things you think you’ll need for your online business. I used to get many of them. And you know what my biggest mistake was?
I thought I would need all those things upfront (software, courses, trainings, webinars, etc.) to get started with my business on the net.
But you know what? Reality has proven me wrong. I’ve rarely found the time to learn, understand and implement them in my own business. When I was ready to start using them they either were already outdated or Google changed his algorithm again, Facebook changed the rules, LinkedIn, Pinterest… you know what I mean, right?
So today I would say shiny objects are the biggest issue when you start a business online and also the number one reason why so many people fail with and give up their online businesses. And here is why:
What ever software, course or training you buy, you need time
- to learn how they work,
- to understand the strategy behind
and more importantly,
- you need time to implement and apply them
(if you ever get there to understand how to
make them work for your own small business…)
You spend a lot of money on these things trying to keep up with the development and stay up to date. But you have them only sitting on your hard drive, doing nothing.
Shiny objects distract and make you feel overwhelmed and the more of them you own the harder it gets to focus on your plan and follow your own path.
So what is the way out? It is really, really simple.
Change the way you think about your business. Make a plan first.
You don’t need every new plugin, every new software and there is
no need to jump on every new course. What you really need to get started with your online business is a plan that you can put to action.
- Define and map out what exactly your business is about.
- Define your goals and the steps how to achieve them.
- Find a strategy to follow, make a plan.
- Check what you already know (your skills) and what you already have on your hard drive (plugins, software, graphics, courses, trainings) and find out what else you need to get started with your business.
- Say goodbye to all those wonderful shiny objects.
Remember that many, many of them are not even new on the market, they may have already been around for quite some time and by the time you get the chance to put your hands on them, the seller(s) may have already made serious money with them on the internet…
Would you agree that the “shiny object syndrome” is the biggest issue when you start a business online? Leave a comment!